Course Overview & Objectives:

It is impossible to ignore the importance of electronic commerce in the contemporary managerial environment. Internet facilitated electronic commerce accounts for billions of dollars in transactions, while trillions more regularly pulse through the veins of non-Internet electronic commerce systems.  Electronic commerce lies at the forefront of modern marketing and strategic management, altering the competitive landscape for large and small corporations alike. The Internet and new media are reshaping industries, creating new opportunities, and challenging existing commercial models and relationships. Managers will need to understand the underpinnings of electronic commerce in order to make informed decisions about the future their firms and industries. Using a managerial perspective, this course focuses on key issues related to e-commerce including strategy development, competitive advantage, current and emerging technologies, pricing, distribution channels, promotion, and advertising.

Ch 1 Concepts and Essentials of Electronic Commerce

Ch 2 E-marketplaces and Economic Impacts

Ch 3 Retailing in Electronic Commerce (E-Tailing)

Ch 4 Market Research and Advertisement in Electronic Commerce

Ch 11 E-Commerce Security

Ch 12 Electronic Payment System (B2C, B2B)

Ch 13 Order Fulfillment and Other Support Services

Ch 14 EC Strategy and Implementation

http://wps.prenhall.com/bp_turban_ec_2008/79/20294/5195381.cw/index.html

 (Free website resource strongly recommend)